The U.S. Postal Service, which reportedly spends between $350 million and $400 million a year on advertising and marketing, Monday, awarded seven advertising/marketing contracts reportedly worth more than $140 million.
Five of the seven contracts, including the one for direct marketing and sales support, were renewals.
Terms were not released.
Besides renewing the Foote, Cone & Belding, New York, contract for direct marketing and sales support services, the USPS retained Leo Burnett, Chicago, for lead strategy and creative; Frankel, Chicago, for in-store retail; Grey Advertising (MediaCom), New York, for media planning and buying, and the New York-based Bravo Group, , a unit of long-time incumbent lead agency, Young & Rubicam, for Hispanic marketing.
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