The UK market for affiliate marketing will grow 60% in 2006, breaking through the 2 billion-pound ($3.8 billion) mark to an estimated value of 2.16 billion pounds ($4.07 billion), according to a report from E-Consultancy.
Affiliate marketing is a system whereby an advertiser shares revenue with other Web sites which feature ads and content designed to drive traffic to the advertiser’s site. Affiliates receive a commission on sales, leads. or new members.
The UK Affiliate Marketing sector, which has more than tripled in size since 2004, has made huge strides since it was first used by marketers 10 years ago, the report continued.
“Affiliate marketing has gone mainstream as companies with an online presence increasingly embrace this as a cost-efficient and low-risk channel to market,” said E-consultancy analyst Linus Gregoriadis in a statement. “In the last few years this sector has gone from something very niche to something of strategic importance within businesses.”
Network
