Trends

JCPenney adds to its adaptive clothing offerings with a new wheelchair line. The push into the underserved market could provide a needed brand refresh.   Apparel retail chain JCPenney debuted a new adaptive clothing line this week with TV writer Jamey Perry for a clothing line designed for women who use wheelchairs.   The apparel […]

OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way, right down to the terminology we use to describe it.

One in three shoppers plan to spend less on 2024 holiday shopping compared with last year, according to a new survey.   A quarter of shoppers plan to spend more, and most shoppers, at 43%, plan to spend the same on holiday shopping this year compared with last year, according to a newly released Bankrate […]

More than 50% of BeanBox.com’s revenue is from recurring subscriptions, said CEO and co-founder Matthew Berk.   It took Bean Box more than a decade to achieve this milestone. But now that the brand has reached this mark, Bean Box wants to ensure that its customers continue to both like and buy its brand, Berk […]

A new report from Forrester Research Inc. finds that 86% of retail and wholesale Fortune 500 companies have a chief marketing officer or a marketing executive leader on the senior management team who reports directly to the CEO.   This is a high penetration, Forrester finds, as Fortune 500 companies in six of the nine industries the research […]

New data from CIRP finds that Amazon shoppers who opt for one-day or same-day shipping are among the highest annual Amazon.com spenders. Amazon.com shoppers who select one-day or same-day shipping spend $1,270 annually on Amazon, according to new U.S. data from consumer research firm Consumer Intelligence Research Partners. The longer the shipping time, the less […]

Sales through smartphones increase 10.2% year over year, according to Adobe. But the average mobile ticket is 32% smaller compared with desktops. Mobile drove 49.3% of all U.S. ecommerce spending in July 2024, according to new data from Adobe Analytics. In 2025, the web analytics vendor estimates that mobile shopping will consistently be half or […]

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And […]

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […]

It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]