Toyota Sienna has teamed with Regal CineMedia for Regal’s 12th annual Free Family Film Festival.
This marks the first time Regal has teamed with a national sponsor for the promotion, which offers free screenings of G and PG-rated films at participating Regal Cinemas, United Artist Theatres, Edwards Theatres and Hoyt Cinemas.
Sponsorship includes promotion of the Toyota Sienna on festival materials, and in-market newspaper and radio ads. The Sienna will also be promoted with on-screen and in-lobby ads, as well as online at www.regmovies.com.
Regal handles in-house.
Network
