Toyota Motor Sales USA, Inc. will give away a pair of movie tickets to customers spending $20 in parts or service at participating Toyota dealerships in its Take 2 Movie Ticket Giveaway, which runs through Oct. 31.
The movie ticket giveaway is the company’s parts and service group’s first gift-with-purchase promotion to date.
Designed to build customer relationships at dealerships and foster customer loyalty, the program uses advertising via direct mail, e-mail, and has an online presence at toyota.com/owners.
Online visitors are directed to a special-promotion mini-site to find their nearest participating dealer, download coupons for service offers and download rebate forms. The forms will also be available at dealerships, which will display numerous P-O-P materials promoting the giveaway.
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