Toyota Motor Sales and eBay have partnered in a marketing deal that includes a one-year exclusive automotive manufacturer sponsorship on the online auction site.
As part of the agreement, Toyota will launch a dedicated destination at ebay.toyota.com where it will showcase its new vehicle line-up, links to item listings on eBay and other promotional offers. Toyota will also donate vehicles for various charity auctions on the site beginning next month.
Banners and media placements on eBay.com and eBay Motors support. Ebay boasts upwards of 95 million registered users.
San Francisco-based Jumpstart Digital Marketing and Saatchi & Saatchi, Torrance, CA handle.
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