Using Big Data to Create More Efficient Email Marketing Campaigns
More consumer data is being collected than ever before and this "Big Data" can help make sure you never have to do a blind email blast again.
More consumer data is being collected than ever before and this "Big Data" can help make sure you never have to do a blind email blast again.
To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.
Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.
Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.
Think all Republican presidential candidates are the same? Silverpop's Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
It
What are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it?
This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our
Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years