Topic | Lead generation

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case

The LeadsCon New York call for B2B and B2C speakers is open.

What are the big driving forces behind today's online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.

One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

Look beyond the flood of big data to create models relevant to more targeted online media buys.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.