Debby Boone Headlines Lifestyle Lift’s New DRTV Campaign
Facial rejuvenation firm Lifestyle Lift debuted a new long-form DRTV spot this month featuring 1970's pop icon Debby Boone. Lifestyle Lift's core demographic – women in their mid-50s through mid-60s – influenced the choice of Boone as spokesperson. "We wanted someone with a wholesome image who was relevant to our target audience," says Lifestyle Lift…