Topic | Lead generation

Facebook's impending initial public offering may cause additional scrutiny on all marketers' data-gathering and data-mining practices. Dennis Dayman, Eloqua's chief privacy and security officer outlines some concerns for direct marketers.

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.

Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own

Lately,