Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.
It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.
Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.
A consistent brand presence across channels
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The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited
The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.
Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don't actually own that branded credit card.
Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…
Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.