Kelly Services Boosts Lead Generation Tactics
Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.
Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.
One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?
Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.
If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.
With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.
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A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.
"If you don't apply the right processes behind [a marketing automation system], then you've bought a very expensive email system," says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.