Finding the Right Lead Generation Strategy
What is the best strategy for your company, inbound or outbound marketing?
What is the best strategy for your company, inbound or outbound marketing?
(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to…
(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the…
Consider this the golden age of data in marketing.
In this special report, learn how nonprofits are utilizing social media to build relationships and donors.
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.