Topic | Lead generation

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.

Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.

(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for…

The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.