![](https://chiefmarketer.com/wp-content/uploads/2013/10/cover-355-160x125.jpg)
Why CMOs Must Embrace Responsibility for Revenue
In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.
In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.
When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors
Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.
By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.