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B2B Traffic Doesn’t Necessarily Stop on Holidays: Study
A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.
Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.
Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
Webinars have an image problem with B2C marketers—here's why that needs to change.
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.