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Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic
We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.