Topic | Experiential

Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.

Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.

American Eagle Outfitters is driving store sales with an instant-win holiday promotion that rewards customers with prizes for shopping.

ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming.

Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.

Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.

Nike and Foot Locker teamed up to pump up Nike products with the launch of a new basketball store dubbed House of Hoops in Harlem yesterday.

Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths.

Diamond Foods’ Emerald Nuts brand will sit on the sidelines when it comes to TV advertising for the Super Bowl next year, the company said.

T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.