Topic | Experiential

Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed

An unexpected oasis amid New York's hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that's going to hurt

Boston Red Sox fans who bought sofas during Jordan Furniture's Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies

The college bowl scene, once a few games dominating New Year's Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.

McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito.

As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.