Topic | Experiential

Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.

In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements.

In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December.

Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies. The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin' to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.”

Dairy Queen is testing mobile coupons in an effort to drive traffic to its restaurants.

In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch.

GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.

Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient

Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year

Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.