Topic | Experiential

Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.

The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.

Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.

“One Tree Hill” fans have a shot at a walk-on role in the series and a weekend with the cast as part of a CW promotion with Macy’s.

Laptops usually aren't seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

Kimberly-Clark has launched the largest non-traditional marketing campaign in its history to boost sales for the Cottonelle brand.

Is McDonald’s turning into the new Starbucks?

Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species.

Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35.

Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”