Topic | Experiential

Looking to expand its reach among women, Frito-Lay is partnering with Food Network's “Simply Delicioso” show to launch an in-store and online campaign.

Discovery Communications is seeking to pump up viewership with new mobile portals for its channels.

Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine.

Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.

Tower23 Hotel, a happening destination off San Diego's Pacific Beach, has become a favorite nightspot for young professionals. The hotel's coolness factor

It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

Diet Coke is carrying a banner to build women's awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart

Social networks are not going away not if usage and membership stats are any indication. It's estimated that 37% of online U.S. adults and 70% of U.S.

What do you do after a Web 2.0 promotion turns sour? If you're Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something

When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended