Topic | Experiential

TNT tried to score ratings points for its coverage of last month's NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying

Philadelphia Cream Cheese is 128 years old. And that's a problem. Yes, people are used to the venerable brand. But they may not be interested in a variation

Presidential politics is like a spectator sport. So it makes perfect sense for card publisher Upper Deck to enter the race with candidate cards. One political

Wal-Mart Stores Inc. is giving its suppliers a new reason to take its RFID mandate seriously: Starting Oct. 31, 2009, suppliers that ship products to

You Had To Be There. Call in Europe, a new international phone company, threw a press party last December at a New York nightclub. It drew 70 reporters

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition

Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established

What's the purpose of a shopper marketing promotion if the merchandise is sitting in the store's back room rather than out on display where it belongs?