Topic | Experiential

Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches.

McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort.

All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market.

In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game

Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore

Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from

The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers

To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium

Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.

Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald's, Frito-Lay and JCPenney. He's seen the business not