Topic | Experiential

Sears is hoping its new partnership with MTV will change its image to a hipper, cooler department store to attract younger shoppers.

Cape Cod Potato Chips is introducing three new gourmet flavors: Sweet Mesquite Barbeque, Buttermilk Ranch and Honey Dijon.

It wasn’t quite Wimbledon, but Monica Seles and Jim Courier volleying on a mini-tennis court on Fifth Avenue inevitably jogs tennis fans’ memories.

Energy drink Jolt is coming to the rescue of the sleep-deprived citizens of Barrow AK, today, the longest day of the year, with an emergency airlift of caffeinated drinks timed to this year’s summer solstice

Travelers at Chicago’s Union State got a rare glimpse of several former American Olympics gymnasts in action yesterday, as Allstate unveiled plans to build a park for children on the city’s southeast side.

Kmart’s Senior Vice President and Chief Marketing Officer Bill Stewart is leaving as after two years on the job, Sears Holdings Corp. said yesterday.

Major League Baseball has settled a brouhaha about Red Sox slugger David Ortiz doing a Babe Ruth impersonation in a home run contest preceding this year’s All-Star game at Yankee Stadium.

Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants.

Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents.

World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities