Topic | Experiential

Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.

Those consumers who tend to get drowsy downing energy drinks need worry no longer: The Coca-Cola Co., owner of the Full Throttle energy beverage brand, is rolling out three flavors that add premium coffee to the Full Throttle energy and vitamin blend.

The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in

When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount

Wise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign.

Chef Carlos Fernandez of Hi-Life Café in Fort Lauderdale is touring supermarkets in Chicago, Houston and Dallas this month and July to offer live demonstrations of healthy cooking with 7UP soda.

7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.

Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages

Qdoba Mexican Grill has promoted David Craven to director of marketing.

John Frieda, the coiffure guru of London, Paris and New York, has turned an 18-wheeler into a Salon on Wheels to offer women a hair makeover and to promote its products.