Topic | Experiential

BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position.

Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”

Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.

Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.

Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in

What do raspberry Danish and candles have in common? Entenmann's hopes it's the sweet sound of sales ringing up at the cash register. The company, best

For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization

Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse

How's this for a cushy job? Richard Dickson became Mattel's head of global licensing when he signed on as the company's senior vice president for marketing,

On the Internet, no one knows you're a dog, the cartoon says. But if you're a dog and don't care who knows it or a cat comfortable with your feline side