Topic | Experiential

Smooth Operators

|  by Chief Marketer Staff

Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.

College Bound

|  by Chief Marketer Staff

At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off

Film Fest

|  by Chief Marketer Staff

Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's

Have You Seen Us?

|  by Chief Marketer Staff

At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly

Shakin’ It Up

|  by Chief Marketer Staff

The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.

The Summer of Slurpee

|  by Chief Marketer Staff

For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director

The Personal Touch

|  by Chief Marketer Staff

Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica

Customer Care

Providing in-store guidance, advice and direction for shoppers may be a missed opportunity to cross-sell and up-sell and, most important, cement relationships.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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