Campell Soup and Pepperidge Farm Team Up for the Holidays
For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar
For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar
Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it's time
7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now.
Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.
The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.
Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving.
YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers
Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing.
The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.
Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.