Topic | Experiential

The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy's and curtains on display at Sears. It's in

The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game.

The National Retail Federation last week sent a letter to President-elect Barack Obama requesting that national sales tax holidays be included in the upcoming economic stimulus legislation.

McDonald’s has logged on to the National Hockey League’s U.S. sponsorship lineup as the league’s official quick service restaurant, a position it already held in Canada.

MillerCoors agreed last week to reformulate it Sparks alcoholic energy drink in a settlement with 14 attorneys general who claimed the beverages were “dangerous.”

Samsung Telecommunications America attempted to establish the Guinness World Record for "Fastest Text Messaging While Skydiving."

People don’t often give perfect strangers a hug on the streets of New York City, but street teams are making that risky move in the spirit of an HBO campaign to tie some of its shows to the 50th anniversary of the peace sign

One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29

Coors Light has unveiled its plans for the Super Bowl.

Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory.