Topic | Experiential

Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product.

Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.

The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.

Starbucks is innovating again, looking to attract more tea drinkers with what it is billing as a 15-minute tea break.

Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the

That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro '80s feel. The shirts,

It's an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative

The Dole Food Co. owns some of the world's most popular products. But it is hardly immune to the recession. Customers have changed where and how they

For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But