Topic | Experiential

Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

People wandering Amsterdam's main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark

Toyota is using one of the opening Super Bowl commercial breaks as a platform to kick off a campaign for its new Venza crossover SUV.

Kmart is celebrating Black History Month with a series of in-store events and online activities targeting the African-American community.

In a weak economy, retailers are pulling out all the stops to draw shoppers in to their stores. And Sam’s Club is no exception.

Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event.

The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.

Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes.

The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.

The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.