Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are…
A self-service format is part of Sephora's marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.
The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.
Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.
This new interview with Umang Shah, the new social/digital expert at Campbell Soup, offers tips for marketers among other interesting comments.
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
Jessica Schatz, brand manager for Old Bay, talks about how the brand is reinventing itself with a new marketing program and co-branding partnerships.
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.
Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.
