Topic | Experiential

Bostonians weren't thrilled by Comcast's recent on-the-street efforts to entice new subscribers in the city.

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it's not clear how it will all shake out.

American Eagle found itself in hot water after using a popular graffiti artist's well-known drooping eyeballs in its marketing without permission.

This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.

Here are four strategies that will help you develop the right multichannel mix for your brand.

Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.

Spike TV marketed its new Frankenfood series with a mobile truck and plenty of free food.

How marketers can improve the results of events through data collection, attendee types and behavior and more.

The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.