Topic | Event Marketing

Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.

A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here's what happened when 8,000 showed up.

Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.

By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…

Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.

Vox Media’s inaugural Pivot MIA conference activated a future-of-tech-themed event with numerous innovative touchpoints.

How the yearly exhibition for the commercial construction industry, "World of Concrete," pulled off its most sustainable event yet.

B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.

Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.

Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.