Topic | Direct Mail

Mod-Pac Corp., an on-demand print services firm, generated $10.9 million in revenue for its most recent second quarter, virtually the same amount it generated a year ago in second quarter 2007.

American Farmland Trust is using the all-American invoking line

Direct mail recipients were nearly twice as likely to purchase from a retail Web site as those who received only an Internet communication, according to a new survey by the U.S. Postal Service.

Today we meet Donna Mallinson, president of List Counsellors Inc., a three-person company in Allentown, NJ, where she does the list brokerage work.

A magazine's editorial staff knows better than anyone what makes a publication great. It's no surprise, then, that a new subscription-building package

C. Hamilton Davison, executive director of the American Catalog Mailers Association, was up against a tough audience. He asked catalogers at Merit-Direct's

One of the most important factors in the success of your direct mail package is your sales letter. In many cases, particularly with small businesses, the sales letter may be the entire package. But given the right list and the right offer, a skillfully crafted sales letter can be all you need to turn a…

Valassis generated $612.1 million during its second quarter, well over the $260.6 million it realized in second quarter 2006. But a healthy chunk of that gain was due to its acquisition of Advo Inc., which was competed on March 2.

OfficeScapesDirect

Today we meet Scott Robbins, president of Midwest Direct Marketing Inc. Robbins began his 25-year career working in list management at Chilcutt Direct Marketing.