Topic | Direct Mail

The Mexican government has signed an agreement with the U.S. Postal Service to improve its national mail delivery service, according to wire service reports.

Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I'd like to offer some basic list information for small businesses that are less familiar with direct mail.

Eddie Bauer Holdings Inc. generated second quarter revenue of $227 million up from $22.57 million during second quarter 2006.

AeroGrow International Inc. generated $6.3 million in revenue during the quarter ended June 30, compared with $822,000 a year ago. The company's net loss shrank from $2.1 million to $2 million.

Consumer and business-to-business e-mail list prices have declined over the last year, while the cost of magazine and newsletter postal lists have risen $6/M and $5/M respectively, according the Worldata Summer 2007 List Price Index.

Merchandiser and credit issuer Ginny

Direct mail printing and marketing firm Vertis Communications saw its second-quarter losses grow to $19.7 million from $5 in the same period a year ago, largely due to declines in the freestanding ad insert market.

Today we meet Bert DesRosiers, a list broker at Glaser Direct Inc. DesRosiers sold his graphic arts wholesale supplies business in 1994. He then spent the next three years doing part-time consulting work until he joined Glaser in 1997.

The U.S. Postal Service posted a net loss of $659 million for the third quarter.

Avista Capital Partners has purchased IWCO Direct, a direct mail production services firm, from Court Square Capital Partners. Terms of the acquisition were not disclosed.