Topic | Direct Mail

Postal reform works. The rate hike that takes effect May 12 is the lowest in memory: an average of 2.88%. And some mail classes are getting even less than that.

The Traditional Chinese Medicine Catalog, a slim-jim publication from China Books Inc., offers a selection of books and resources covering Chinese medicine. ReadyMade Magazine

The U.S. Postal Service has reduced prices by 1.1 cents for both commercial and nonprofit standard mail machinable (nonautomation) mixed automation area distribution center (AADC) letters.

This week, Meet the Broker features Esther Brown, who recalls the good old days of the 1990s when e-mail lists typically generated response rates in the mid-teens for high-tech marketers. She believes co-branding endorsements for e-mail lists are the way to lift response.

To reduce undeliverable-as-addressed (UAA) mail, the U.S. Postal Service has developed a new data table to use in conjunction with address matching software that should help mailers determine when they may be sending to vacant addresses.

A report released Monday by the Winterberry Group warns the use of direct mail may diminish as result of rising postage costs and declining response rates, unless the medium is made more efficient.

A skateboarding dog? Makes sense in the context of children

Today we meet Beth Stewart, president and founder of Carlsbad, CA-based list brokerage and management firm Infocore Inc.

The U.S. Postal Service may need to file a new notice with the Postal Regulatory Commission in order to justify a 1.4 cent-per-piece discount it wants to offer mailers in return for putting barcodes on certain standard mail pieces.

Today we meet Gary J. Martin, vice president of sales at Macromark Inc. Martin worked in sales and marketing for Verizon before he switched to list brokerage about 11 years ago.