Topic | Direct Mail

Granted, you may not have been waiting for this milestone. But Direct is now 20 years old. It debuted in October 1988 and started appearing monthly shortly

It's been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation

NEW LISTS Forbes Wireless Insider Worldata offers a list of 13,587 subscribers to Forbes' weekly e-mail newsletter for investors interested in mobile

Has it really been 10 years? It seems like only yesterday that we did a story in Direct titled The New Direct Marketers. We called them that because each

Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered

Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic. Amerifit

In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election

SOME FONTS CAN BE DEPRESSING After reading Richard H. Levey's article Mad Money (August), I just have to say that my mail is replete with starbursts and

Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production

Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,