Topic | Direct Mail

The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia.

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This week Meet the Broker features Susan Darling, who reflects on how catalog and list strategies are evolving with Internet media. Darling is certainly in the thick of changes at work and at home

R.R. Donnelley is closing its Spencer, IA plant in March and will lay off its 160 employees, according to wire service reports.

The Martin Luther King Jr. National Memorial Project Foundation mailed a

This week, Meet the Broker features Wayne Roimisher, a business-to-business specialist with more than a passing concern about business ethics, bogus lists and brokerage commission discounts or "kickbacks"

Atrium Innovations Inc., a health supplements marketer, has acquired Nutri-Health Supplements LLC for $23.9 million.

Premium Color Graphics Inc., a Clifton, NJ direct mail services firm, has merged with Carlstadt-based Hand Pack, Inc to form Premium Color Group LLC.

ThinkGeek offers a variety of nerd-chic premiums in return for orders in excess of $25. An insert from Cooking Light magazine offering two free issues and bearing a recipe for cocoa fudge cookies was inserted into catalogs from Acacia, a wellness products marketer. And Baseball Warehouse

If you're a mailer seeking advice about making the best list selections, you've come to the right place. The following suggestions should give you an