Topic | Direct Mail

The U.S. Postal Service has offered more details on its proposed summer postage rollback -- including who is eligible and how discounts will be calculated -- according to the Direct Marketing Association.

Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers.

Capital One Financial Corp. took a first-quarter loss of $111.9 million, compared with earnings of $548.5 million a year ago. More, along with The Observer's Take, follows.

Today we meet Melissa Marchetta, senior account manager at All That Marketing, who works out of her home office in Phoenix, AZ. A 27-year industry veteran mostly with the now-defunct Names and Addresses Inc., she still sees service as the most important component of her job.

Quebecor World Inc. will be delisted from the Toronto Stock Exchange. The delisting will be effective at the end of the trading day on April 17.

Never mind the woodchucks: How much mail would a mailer have to mail for proposed summer postage discounts to take effect?

While standard mailers generally favor the theory behind the U.S. Postal Service

The Container Store touts its

If a proposed test rollback of mail rates this summer goes through, listen for the sound of corks popping in Plano, TX. That’s because J.C Penney Co., which makes its headquarters there, was the biggest mailer during summer 2008, and stands to reap the largest benefit. On Friday, word began circulating through the direct mail…

While the proposed discounts for high-volume mailers are still in the consideration stage, the U.S. Postal Service has officially rolled out a