Topic | Direct Mail

Today we meet Claire Carpenter, a list broker at Carney Direct.

The U.S. Postal Service Tuesday proposed a number of changes to keep it operational over the next 10 years including a “modest” but unspecified exigent rate increase in 2011 and cutting out Saturday mail delivery.

Valassis posted net earnings was $24 million for the fourth quarter, compared to a loss of $222 million in the prior year.

Today we meet Terry Hudock, the managing owner of Sound Beach Marketing Partners, LLC in Old Greenwich, CT.

RR Donnelley will acquire Bowne & Co., Inc., a provider of shareholder and marketing communications services.

The U.S. Postal Service is planning to run a summer sale on standard mail letters and flats postage just as it did last year.

Workbench magazine has rebranded itself as My Home My Style, and is being promoted through a self-mailer offer. The Sierra Club’s latest fundraising pitch features six animal magnets among its freemiums. And The Cook’s Garden’s latest catalog features a new look.

Given the dire state of U.S. Postal Service finances and the possibility of insolvency, mailer groups were open to the idea of eliminating Saturday mail delivery if it could truly cut expenses.

Today we meet Mark Briggs, a senior account executive with Specialized Fundraising Services for the past two years.

Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc.