Meet the Broker: Becky Hagadorn
Today we meet Becky Hagadorn, senior account executive at Catamount Group, which was acquired by online marketing services provider EWay Direct in March, 2009.
Today we meet Becky Hagadorn, senior account executive at Catamount Group, which was acquired by online marketing services provider EWay Direct in March, 2009.
Today we meet Kathy Tribel, a list broker/manager, at Lawrence Direct Marketing in Warrenton, VA.
When people consider basic human needs, an address may not hold the same place as, say, food, clothing and shelter. But Charles Prescott, a former VP of international business development at the Direct Marketing Association, argues it is necessary for advancement of both individuals and countries.
Deluxe Corporation has acquired Custom Direct, Inc., a firm that provides direct-to-consumer checks.
Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.
The U.S. Postal Service plans to test-market product sampling beginning next month in the USPS
Today we meet Michele Volpe, vice president, sales and marketing at Media Source Solutions in Plantation, FL. She joined the firm 6 years ago, after time with Millard Group (now Direct Media Millard) and Byrum & Fleming.
Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia.
DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to
As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into