USPS Fights Back vs. Motion to Dismiss Rate Hike
The U.S. Postal Service has asked the Postal Regulatory Commission to deny a motion to dismiss the USPS
The U.S. Postal Service has asked the Postal Regulatory Commission to deny a motion to dismiss the USPS
You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of
ONCE UPON A TIME, Sept. 30 the end of the federal government's fiscal year meant renewed optimism among government sales reps. Leaves seemingly fell off
If approved, the latest proposed postal rate increase will likely take effect in early 2011. With that on the horizon, now is a good time for mailers
Timing is everything in dealing with a news-focused fundraiser. When an oil rig exploded on April 20, spilling oil into the Gulf of Mexico and threatening
In September, a small manufacturer and marketer of specialized electric vehicles, is planning to re-send a mailing to college campus security officials after getting a 1% response rate to a mailing last spring.
The Affordable Mail Alliance (AMA), a coalition of large and small mailers, Monday called on the Postal Regulatory Commission to dismiss the U.S. Postal Service's
Direct mail will account for $19.17 billion in media supplier advertising revenue during 2010, making it the top revenue generator tracked by forecasting firm MagnaGlobal. But combined spending on online direct and local digital marketing will reach parity with it this year, and will surpass it in 2011.
When one is in the thick of producing a direct mail campaign, it
Industry groups blasted the U.S. Postal Service