USPS: Rate Hike Denial Was Arbitrary and Capricious
The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission
The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission
Fala Direct Marketing
The U.S. Postal Service reported a net loss of $8.5 billion for the year ended Sept. 30, compared to $3.8 billion last year.
This week's question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?
Industry groups are not expecting any dramatic changes to the U.S. Postal Service in the wake of Postmaster General Jack Potter
The U.S. Postal Service has decided to appeal the Postal Regulatory Commission
For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don't more catalogers take advantage of them?
Every successful piece of marketing creative entails a certain amount of crap, according to freelance copywriter Lauren Brenner. Make that CRAP: Curiosity, Report, Action, and Proof.
Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%.
In the last few days, I've received direct mail pieces for cruises, retirement services and senior living products. I've also been served up Spanish-language web banners and local cable TV commercials. The problem is, I'm not retiring any time soon and I really don't speak Spanish very well.