Topic | Direct Mail

Online daily deal website Bare Deal (http://www.baredeal.com) is using good old fashioned direct mail to attract users to take advantage of offers from Chicago-area businesses.

Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · ...

Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?

Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters.

If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace

Credit card processing firm Commerce Payment System Inc. is planning to vastly up its postcard marketing efforts after strong results in 2010.

Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found