Broker Roundtable: Is the Economy Turning Around?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: In the light of the foreclosure crisis and more people moving around the country to find work, are hotlines more important than ever?
Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.
Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What was the most difficult list you represented or the toughest order you tried to fill in 2010?
Bath and body products retailer Crabtree & Evelyn is hoping an aggressive customer contact strategy and an updated loyalty program will result in the sweet smell of success. At the heart of its re-energized customer focus is "Platinum," a loyalty program the company launched just over a year ago to replace its "Preferred" scheme. For…
Continuing economic sluggishness and increasing consumer skepticism are partly responsible for falling list rental prices, according to Worldata's just-released winter 2011 list price index. Ray Tesi, senior vice president of Worldata, thinks overall ...
Not everyone bothers to update their address with the postal service when they move. As the current economic situation forces more and more people to relocate to find work, hotlines and recency selects will continue to be more important than ever.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How has the role of cooperative databases changed, and how do you anticipate it will change further in 2011?
A good first step in keeping up with what’s expected of professional marketer’s and aligning sales and marketing goals with the company’s vision is the implementation of a marketing audit.