Topic | Direct Mail

The Recreational Boating and Fishing Foundation is slowly expanding its direct mail pilot tests trying to get boat owners whose registration have lapsed to re-register in their respective states.

Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011

A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products

My company recently launched a new website for one of our divisions. Within the tools section is the ability for customers to subscribe to our email newsletters. Getting these requests has been eye opening.

Your direct mail package could include the most clever appeal ever written or offer the world’s best premium, but if your target never opens it, it is all for naught

National Jewish Health, a specialized hospital in Denver, is launching its first national direct response space campaign to attract patients and potential donors as well as build its brand.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What direct mail package designs are going to be popular in 2011?

TruGreen is hoping the smell of freshly cut grass scented postcards will entice homeowners looking for lawn care services.

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Today more than ever, its important to understand the best possible way to get the most out of the lists you are selecting for your direct mail campaigns.