Topic | Direct Mail

Considering using insert media? Here's some tips you should keep in mind.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: Are print catalogs likely to remain a good prospecting tool for marketers?

Each week, Chief Marketer and NextMark offer you a selection of files new to market.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Dentist network Smile Brands has received a 30% return on investment from its first test of more than 35,000 door hangers in several Colorado cities.

Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.

Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day.

The other day the family decided to go out to a new restaurant. My younger son, Brad, a very stubborn 14 year old, ordered pizza, as always. My wife and I grumbled and asked him, “Why do you always order the same thing everywhere we go?”

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Today’s marketer live s in a multichannel world. But for many businesses, a print catalog is still the single largest driver of online business. And to make your catalog continue to perform, you must have the right contact strategy and know how to maximize results by each channel.