There is no question that the U.S. Postal Service is facing financial trouble. In early September, Postmaster General Patrick Donahoe characterized its "restrictive business model" as being in a state of "crisis." Remedies for this crisis could include anything from rate increases to curtailed delivery days to reductions in labor forces.
Lists featured this week include CD Phone Home Cell Phone Buyers and Consumer Direct Wine and Cheese Lovers.
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A California-based alternative medicine doctor has used a combination of direct mail, local space advertising and live events to recruit doctors to open franchises around the country.
A new direct mail prospecting package from Amnesty International offers a simple finding for marketers: Paper still works.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With the steady growth of electronic media, are magazine subscriber files still important to mailers?
More than half of all catalog orders are now being placed online. Not surprisingly, this has led to many marketers eliminating order forms from their print catalogs. But such a move shouldn't be based solely on saving money or on the percentage of mail orders received. There are other factors to consider.
The Canadian Wildlife Federation has begun cutting its direct mail fundraising volume by nearly 10% and increasing its targeting efforts, as part of an overall efforts become more environmentally responsible and cut costs.
A story that involves a stay in a hospice—a facility geared toward palliative, or end-of-life care—will rarely have a happy ending. So when Capital Hospice turned to a storytelling-reliant creative approach as part of a $15 million capital campaign, one could understand a few raised eyebrows. Those eyebrows have been lowered, thanks to a sensitive…
Despite tighter marketing rules, direct mail use is on the upswing in the credit card sector.
